"HappyTourinGuangdong"CulturalandTou

By Yang Yulai, SFC, 21st Century Business Herald

From November 2025 to March 2026, Guangdong haslaunchedthe "Enjoy Warm Winter · Happy Tourin Guangdong" consumption season activity, with cultural and tourism map officially going online.

This map systematically integrates resources in cultural tourism and natural landscapes from museums, public libraries, cultural centers, art galleries, and tourist attractions. Combined with Amap's platform and technology, it enables one-stop access to resources, services and preferential offers.

Guangdong is leveraging digital means to bridge the "last mile" of cultural and tourism services, injecting strong momentum into the "warm winter economy".

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